Layer Zero - European launch event for 'phygital' Fashion

At MCBW 2025, Layer Zero connects creatives, businesses & investors to shape phygital fashion and bring Web3 tech to Bavaria’s creative scene—for a more sustainable fashion future.

Layer Zero – Rethinking Phygital Fashion
As part of MCBW 2025, Layer Zero launches a European hub for phygital fashion—at the intersection of art, music, sports, and technology. The initiative, organised by Waldek Szymkowiak (Choreograffiti Ltd.), Dirk Lohmann (Tokiphy) and Juliane Kahl (Responsive Fashion Institute) aims to build a future-oriented community of creatives, businesses, innovators, and investors to shape the next era of fashion—both physical and digital.

The global fashion industry still relies heavily on outdated business models. Layer Zero offers a bold alternative: by leveraging Web3 and blockchain technologies, it creates space for sustainable, ethical, and technological innovation.

The official launch during MCBW 2025 marks a key milestone. Layer Zero acts as a bridge between the creative industries, tech innovation, and sustainable development—bringing the fashion of tomorrow into focus today.

The XR experience "Third Eye – Find Your Faith" by artist Ugo Dossi and Govar GmbH will be exclusively showcased during this event.
Participants can step into an immersive journey where extended reality, creativity, and spirituality converge.

The event is supported by the Bavarian Ministry of Economic Affairs, Regional Development and Energy. As part of the support for cultural and creative industries, bayern design has advised the applicant.

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